'Tinder for Moms': Inside Peanut, Minneapolis' New Social Network for Mothers

A mother looks at Peanut on her phone.
Peanut is a lot like a dating app for moms-to-be.

There’s a lot of buzz around about Peanut, an app introduced as the social network for modern motherhood, and nicknamed “Tinder for moms.” It’s a lot like a dating app for moms and moms-to-be, which makes perfect sense— founder and CEO Michelle Kennedy spent years of her career working in the online dating business and was an important force and board advisor at Bumble. Peanut is available in various cities in the U.S., Canada, Great Britain and the U.K. and now in Minneapolis.

Kennedy talks about what inspired her to start the app and the decision to launch in Minneapolis.

City South: What motivated you to start Peanut?
Michelle Kennedy: Peanut was born to address two main issues. First, there was the emotional aspect of becoming a mother. My girlfriends weren’t at the stage in their lives where they were having children yet, and even if some of my [friends] were, we all lived in different parts of the city, and leaving the house to go anywhere more than 10 minutes from home with a newborn felt like a military operation. I felt quite isolated and wanted to change that. The second was that I was frustrated with the existing products on the market aimed at mothers. The tone, etc. felt outdated, old-fashioned, and in some cases, patronizing. I found that confusing and I wanted to create a place that the modern mother would feel comfortable building community.

CS: How did you decide to choose Minneapolis one of the sites you’d launch?
MK: We saw a large number of women in Minneapolis who were already using Peanut, so we knew it would be a great place to officially launch the app for exposure. We’ve seen a great response so far from the women who have learned about Peanut from our launch—they’re already having success in building communities of their own.

CS: What’s been some of the feedback you’re getting from moms here in Minneapolis?
MK: We’re seeing feedback from women wanting more features where they can create and schedule events, book clubs, meetups, etc. within the app. We have a feature where women can join specific groups related to their interests, and because that has been so successful, we’re thinking about ways to elevate these groups even more.

Peanut is free to download from the App Store and Google Play.